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This book exemplifies – through a wide range of incidents and solved exercises – the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.(leggi tutto)
This book exemplifies – through a wide range of incidents and solved exercises – the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.
| Anno | 2020 |
|---|---|
| Numero Pagine | 178 |
| ISBN | 9788823819726 PDF |
| Codice prodotto | EDGT261814 |
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